Exam revision Assignment Example | Topics and Well Written Essays - 1000 words

Exam revision - Assignment ExampleThe best distribution line of merchandise strategy for a new toothpaste brand is a direct channel of maker agent customer. For a new product like a toothpaste in this case , all the 4 Ps of grocery storeing, that is product, price, promotion and place declare to be weighed. A modification of the traditional producer, Producers, Wholesalers, Retailers which most consumer products like tooth pastes office. The producer appoints sales agents who go to the field and sell directly to the customers. As they do so, they are marketing the new product to the people since the product does not have many existing customers. This can also be aided by using internet facilities where the product information is stipulated. It is also important that effective discourse in the website be enabled that so that there is constant feedback and response to the customers questions. Direct selling is important because there is a lot of competition from the existing m arket leaders e.g. unilever. The customers may also not trust the new product if for example it is just lying in the retailers store. Direct selling enables the agent to inform and convince the customer. This will secure the trust of the customers and cause market penetration of the toothpaste.In a bid to attract and retain customers to their brands, companies use marketing use all or a fraction of the marketing mix. They include advertising, personal selling, promotional selling, direct marketing and public relations. There a multiplicity of factors to consider before deciding on the strategy. Generally, to decide a communication mix for Barclays Bank and Levis jeans, the following should be considered