Power, Authority, And Influence in BrandMaker Company Essay

Power, Authority, And Influence in BrandMaker Company - Essay Example The internal challenges Tom Moris encountered ranges from the power vacuum created by John Goodwin retirement. John Goodwin main responsibility was to take care of the CIM.a When he retired no plan was in place for a suitable candidate to came and where his shoes. The vacuum created by John Goodwin retirement created doubt by employers and no employer was willing to take decision and challenges related to CIM. Due to their lack of experience the employer had varied opinions. The other challenging decision faced by BrandMaker CEO is how to introduce the temporary head of division. Cramer basically took advantage of his power of transition by proposing an integration of the two companies i.e. the BrandMaker and the EAD mainly for the purpose of minimizing costs. The organizational structure between these two companies greatly varies and this brought a clear difference of the CIM and EAD. BrandMaker mainly focused on innovation and creativity that creates a unique measure for the market knowledge. EAD was a European business and it included several departments. It was independent in nature and so it was not a brand name like the BrandMaker. The CEO of BrandMaker Tom Moris was in a limbo on which side he was. Carlos Cramer who worked with a company who were competitors with BrandMaker took over and he tried to blend the CIM and EAD. This caused mistrust amongst employee. His move to integrate CIM and EAD caused turmoil and varied reactions amongst the Brandmaker employees.